Health and wellness company Fiji Kava Limited has secured the front of jersey and naming rights sponsorship for the Kaiviti Silktails ahead of the 2022 Ron Massey Cup season.
In just their third year in the NSWRL competition, the club will now be known as the Fiji Kava Kaiviti Silktails.
Club Chairman Petero Civoniceva said the three-year deal bringing the two Fijian entities together was a perfect fit.
“It’s a massive coup for our club to be able to partner with an iconic Fijian-owned brand like Fiji Kava,” Civoniceva said.
“The fact they believe in what we’re doing and are helping us to continue to develop our young players both on and off the football field, is something that resonated well with both of us.”
The kava company has its Australian base in Brisbane and is listed on the Australian Stock Exchange. It is the first foreign company with approval from the Fijian Government to operate in the kava industry.
It employs 30 people at its farm and factory on a 44-hectare property in Levuka, on the island of Ovalau, Fiji. Another 10 employees work in in the Brisbane distribution office to complete a true ‘farm to shelf’ product.
Kava a is natural alternative to prescription medication to help with muscle relaxation, stress reduction, and insomnia relief.
Chief Executive Anthony Noble said the growing popularity of the Silktails brand attracted his company.
“Our founder Zane Yoshida, who is a Fijian native, heard about the Silktails story and what they were doing with their school gym equipment donations and in their player-development programs,” Noble said.
“As a Fijian-listed company we get approached by a lot of sporting and community groups. We have been looking for the right sponsorship for us that reflects our values of health and fitness along with developing our youth,” Noble said.
“Petero’s reputation and profile as a world-class footballer and person also had a big pull for us,” he added.
“The Silktails have been a real success story coming out of Fiji – punching above their weight so to speak – so we wanted to give something back to them. It’s been an easy decision for us.”
Silktails Executive Director Stephen Driscoll said Pacific Aus Sports, who appeared on the front of the 2021 jersey, would continue as part of the Silktails sponsorship team.
“The opportunity to have Fiji Kava come on board as official Naming Rights Partner would only have been made possible by the Silktails Major Sponsor – Pacific Aus Sports, who have generously given up their spot on the front of the jersey,” he said.
“Pacific Aus Sports will be now officially known as the Kaiviti Silktails Foundation Partner. “Pacific Aus Sports will continue to feature prominently on the Silktails Jersey where they will be placed on the sternum and on the back of the jersey above the positional number.
“The title of Foundation Partner reflects the opportunity that the Kaiviti Silktails have been given by the Australian Government to participate in the NSWRL’s Ron Massey competition,” Driscoll said.
“A big ‘Vinaka Vakalevu’ from everyone at the Kaiviti Silktails and Fiji Kava for the commitment Pacific Aus Sports have shown to our cause.”
Present supplier Pacific Custom Sportswear (PCS) has also re-committed its clothing sponsorship with the Fiji Kava Kaivitia Silktails for 2022.
The Kaiviti Silktails participation in the NSWRL Ron Massey Cup is proudly supported by the Australian Government through PacificAus Sports.