The Kaiviti Silktails, the pride of Fijian rugby, are ready to launch their 2025 jerseys and kits, marking an exciting new chapter for the team and its supporters. As the team continues to grow and make strides on the international stage, this year’s gear will be more than just a uniform—it will symbolize the dedication, hard work, and talent that the Silktails embody. At the forefront of this transformation is the partnership with Star Hospitality Company PTE Limited and their renowned brand, Cougar.
A Vision for the Future
Anand Kumar, representing Star Hospitality Company PTE Limited, shared his personal excitement about being part of the Kaiviti Silktails’ journey. “Being part of the Kaiviti Silktails’ journey is an immense honor for us,” Kumar stated. “It’s an opportunity to contribute to the growth and success of young Fijian rugby players while supporting the development of the sport in the region. This partnership aligns with our commitment to fostering talent, discipline, and excellence in sports.”
The association with the Silktails has also brought immense pride to the Cougar brand. Kumar described the feeling of seeing Cougar’s logo proudly displayed on the Silktails’ jerseys as one of fulfillment and accomplishment. “It signifies not only our brand’s commitment to quality and performance but also our dedication to empowering athletes by providing them with the best possible gear to support their journey,” he added. With the Silktails competing in Australia, the partnership offers exceptional exposure, allowing Cougar to strengthen its presence in the rugby community.
Supporting the Players’ Growth and Ambitions
This partnership is about more than just jerseys and kits—it’s about creating lasting impact. Kumar shared his hopes for the Silktails players. “Through this partnership, we hope to inspire and empower the players to reach their full potential. By providing them with high-quality sportswear and unwavering support, we aim to instill confidence, resilience, and professionalism—qualities that will serve them both on and off the field.”
Star Hospitality Company PTE Limited’s involvement with the Silktails is deeply personal for Kumar. He emphasized the importance of supporting the growth of rugby in Fiji, especially with the Silktails serving as role models for aspiring players in the country. “Rugby is more than just a sport in Fiji; it is a way of life and a source of national pride. Partnering with the Silktails allows us to contribute to the development of young athletes and strengthen the rugby culture in Fiji,” he said.
Creating Opportunities and Building Legacies
One of the most fulfilling aspects of this partnership, according to Kumar, is knowing that it is creating opportunities for young Fijian players. “It is incredibly rewarding to know that we are playing a role in helping these players pursue their dreams and build brighter futures. Sports have the power to transform lives, and we are honored to be part of their journey,” he remarked.
As the Silktails continue to make strides in Australia, the partnership has not only propelled the players’ development but also created visibility for Cougar in the rugby world. The opportunity to reach a broader audience, including NRL teams, is a key benefit of the collaboration. “The most exciting aspect of working with the Silktails is witnessing their growth and development as a team. Their passion, determination, and commitment to excellence are truly inspiring. Supporting their journey has been a privilege,” said Kumar.
Community Support and Shared Values
The positive response from the community has also been a driving force for Star Hospitality Company PTE Limited. Kumar expressed the deep sense of gratitude that the company feels toward the fans and supporters of the Silktails. “The enthusiasm and support from fans, families, and young athletes motivate us to continue investing in the development of sports in Fiji,” he shared. “Your encouragement plays a crucial role in the team’s success, and we are proud to stand alongside you.”
As the Silktails look to the future, the values instilled through this partnership are clear. “We hope to instill values such as discipline, perseverance, teamwork, and integrity in the players,” Kumar explained. “These values are essential not only for success in rugby but also in life. By upholding these principles, the players will be better equipped to overcome challenges and achieve greatness.”
Looking Ahead with Excitement
The partnership between the Kaiviti Silktails and Cougar is a perfect example of how sports can unite and inspire. As the team competes at higher levels and showcases their talent, the collaboration between these two forces will undoubtedly have a lasting impact on the future of rugby in Fiji. Kumar concluded by expressing his excitement for the journey ahead: “We look forward to witnessing the continued growth of Fijian rugby together. With the team competing in Australia, we are excited about the exposure this brings—not only for the players but also for the Cougar brand, as we aim to make a lasting impact in the rugby world.”
