Kaiviti Silktails Executive Director Stephen Driscoll joined Fijian Drua Head of Commercial Shane Hussein and Fijiana Drua Captain Bitila Tawake as guest panellists at the Annual Fiji Business Forum Sports Diplomacy Dinner this week.
MC’d by leading Australian female Journalist Stephanie Brantz, the panel discussion had Tawake talk us through the Fijiana’s back-to-back Super Rugby titles and what sport has done to elevate opportunities for women in Fiji.
Hussein spoke of the Drua brand and the benefits of sponsoring sporting teams in Fiji and what that can do to not only elevate your brand, but how sporting organisations can unite people all over the world.
Driscoll shared the Silktails journey up until now, a potential move to the next tier bringing the big NRL brands to Fiji, and the clubs ongoing commitment and strategy around Elite Development Pathways for young Rugby League players from Fiji.
“Being part of this panel was just amazing. Hearing the insights from a two-time female Super Rugby Premiership winner and then insight behind building the Drua brand and converting that into the highest Super Rugby pacific crowds was just incredible,” said Driscoll.
“For the Kaiviti Silktails, to be in the current sporting landscape in Fiji is just so exciting. Regardless of what gender you are or what sport you play, the support of DFAT’s Pacific Aus Sports and Team Up programs have been the catalyst and given so much hope and opportunity to the people of Fiji.”
Other special guests at the dinner included Deputy Prime Ministers Manoa Kamikamica and Viliame Gavoka, ANZ Country Head Rabih Yazbek, Fiji Kava Founder Zane Yoshida and Chairman James Dack to name a few.
The forum is being held in Sydney over a three-day period.